The Maserati Biturbo Ruined The Brand’s Reputation
In the early 1980s, Maserati, under new ownership, set out to create a “more affordable” sports car to expand the brand’s reach.S.
Despite its controversial reputation, Maserati continued producing the Biturbo overseas until 1997. in 2002 with the launch of the Maserati Spyder, priced at $89,000. This luxury model marked a turning point for the company, garnering over 800 pre-orders—a remarkable feat for a high-end car—before even hitting the market.
The Maserati Biturbo Ruined The Brand’s Reputation
The result was the Biturbo, a vehicle often blamed for Maserati’s eventual withdrawal from the American market in 1991. The brand made its long-awaited return to the U.
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